Smith Square Partners acted as exclusive financial advisor to West Bromwhich Albion Holdings

UK-based investment holding company that owns and operates a professional football clubSmith Square Partners acted as sole financial adviser to Jeremy Peace on the sale of West Bromwich Albion Holdings Limited to Yunyi Guokai (Shanghai) Sports Development Limited (“the Buyer”), a company controlled by Chinese entrepreneur Guochuan Lai.

Smith Square Partners

Advised in the sale of

West Bromwich Albion Holdings

to

Yunyi Guokai (Shanghai) Sports Development Limited

Infrastructure and Real-Estate

MidCap Alliance