FirmenABC Marketing GmbH is a leading referral marketing agency and online directory for small enterprises in the German-speaking region. Its 150 employees currently support more than 11’000 customers in all aspects of online and localized cross-media marketing, including webhosting and website design.
Firmen ABC was sold to a FirmenABC Holding AG serving as AcquiCo and formed by Austrian Industrieliegenschaftenverwaltung AG (ILAG) and Invest Unternehmensbeteiligungs AG.
Raiffeisen Bank International and Raiffeisen Switzerland jointly advised the Swiss majority shareholders as well as a dozen minority shareholders in the full exit and the pre-closing restructuring of the Group.