Goodform AG, better known by its online-store «www.Goodform.ch», is a Swiss online-retailer of design furniture, lamps and accessories in the middle and upper price segment. The company has pioneered design e-commerce in Switzerland and has become the leading online interior design store in the German-speaking part of Switzerland and Liechtenstein. The founding couple initiated the online-store business more than 10 years ago and continuously expanded the product portfolio with new brands. The brand portfolio consists of both internationally leading brands as well as unique boutique labels. Thanks to the company’s stringent focus on design furniture and its premium client experience, the company is a selected partner of top international design brands most competitors have no access to. Goodform operates with a very lean and highly scalable platform. The company has 9 employees in Eastern Switzerland in product management, client support, order fulfillment, and supplier management. The company generates lower double-digit revenues at a very attractive EBITDA margin of >25%.
Having seen a strong development of the company and wishing to resign from the company in order to free-up themselves for other private activities, the founders decided to look for a partner who has the financial capacities and the industry expertise to take the business to the next level.
Raiffeisen advised the shareholders of Goodform in the sale to a group of Swiss private investors.