Founded in 2014 and headquartered in Dusseldorf (Germany), Frittenwerk is one of the leading fast-casual dining chains of the German-speaking world with currently 27 stores, an established brand and high marketing competencies. Frittenwerk focusses on modern interpretations of Canada’s snack bar classic, poutine, while the menu is all about innovative dishes containing fries. While Frittenwerk is mainly found in city centres at present, it also has locations in shopping centres and railway stations in large and medium-sized German cities. The restaurant portfolio is still young and secured by long-term rental agreements. Most Frittenwerk restaurants are run as own points of sale, with more than a fifth run by private and institutional franchise partners. The concept proved to be sound during the COVID-19 crisis and continued to expand strongly with 12 new locations added during the years of the pandemic. In 2021, Frittenwerk generated external sales of over EUR 23 million and EBITDA of around EUR 2.5 million with plans for strong further growth.
Valora will acquire Frittenwerk to become an active player in the attractive fast-casual market. This represents the next strategic step towards experiential dining with familiar self-service processes. Valora aims to continue its expansion in this fast-growing catering segment and profit from the market’s development. Valora sees additional growth opportunities for Frittenwerk particularly through takeaway stores requiring little floor space at high-footfall locations.