SDM Corporate Finance Group served as exclusive financial advisor to Belgium Wine Watchers and Best Wine Auctions in their SMART DEAL

With over two decades of experience in wine valuation and trading, Chris Thiran, the founder and shareholder of BWW & BWA, has established these companies as the premier destinations for old and exclusive wines sourced from top-tier private collections. BWW’s direct sales channel and BWA’s online auction platform seamlessly complement each other, offering a unique proposition to buyers and sellers in the market. Today, BWW and BWA reach customers in more than 60 countries worldwide. Belgium Wine Watchers excels in sourcing, selecting, valuating, and distributing premium wines, catering to the refined palates of wine enthusiasts around the globe. With a commitment to uncompromising quality, their meticulously curated portfolio provides a comprehensive wine experience, boasting unique and exclusive bottles that add a touch of sophistication to any occasion.
Best Wine Auctions, on the other hand, has gained widespread acclaim as a trusted online platform that facilitates the buying and selling of fine and rare wines through auctions. By seamlessly connecting wine collectors, enthusiasts, and investors, they have created a transparent and secure marketplace, where coveted bottles from prestigious vineyards and sought-after vintages can be discovered and acquired. At the Smart Deal, 4 staff members also join the capital to strengthen the company and accelerate its growth. Moreover, with the backing of a wide network of investors, Chris Thiran and the management team can leverage new opportunities to expedite their growth trajectory
SDM guided the Smart Deal from A to Z, completely unburdening the entrepreneur, management and investors.
Belgium Wine Watchers and Best Wine Auctions are well-positioned to continue their success story, providing exceptional wines and unrivalled experiences to wine enthusiasts worldwide while pursuing ambitious growth objectives in the dynamic wine market.

SDM Corporate Finance Group

Advised in the sale of

Belgium Wine Watchers and Best Wine Auctions


Private investors (SMART DEAL)

Food and Agriculture

MidCap Alliance