MyOrder was founded in 2008 as a mobile order- and payment app. In 2012, Rabobank acquired a majority stake in MyOrder to strengthen its position in mobile payment services. With the launch of the On the Go! app at the end of 2017, MyOrder fully focuses on mobility services. Rembrandt Mergers & Acquisitions successfully executed an international auction process advising Rabobank on the sale of the assets and activities of MyOrder B.V. to Easy2Pay N.V.